Bilbies not bunnies this Easter
AUSTRALIANS spend more than $200 million on Easter chocolates every year.
The Save the Bilby Fund said it's time to move on from the traditional bunny and celebrate the country's native rabbit-eared bilby.
Fyna Foods CEO Gillian Powell said up to 30 cents from the sale of Easter bilby and Australian Bush Friends chocolates will be donated to breeding bilbies and preparing them for release.
"This year we celebrate the fifth year of our strong partnership with Save the Bilby Fund and it's encouraging to see sales grow each year as the public continue to use their Easter spend to help save this rare and endangered marsupial," she said.
"We've been able to grow our contribution to Save the Bilby each year.
"In 2017 we raised $46,000 and we want to blitz that figure this year."
Save the Bilby Fund CEO and chair of the Bilby National Recovery Team, Kevin Bradley, said they needed more retailers to recognise Easter is a time to celebrate native wildlife.
"Everyone should have the choice to buy a bilby, not a bunny, and know their purchase is helping to save one of our national treasures," he said.
"We want to see demand for Easter bilbies outstrip supply so all major retailers will feel the pressure to stock bilbies over bunnies."
For more information on Easter bilby retailers or to donate directly to Save the Bilby Fund, visit savethebilbyfund.org.