UPDATE: A man has been taken to Hervey Bay Hospital following a two vehicle head-on crash in Hervey Bay. 

Emergency crews were called to the crash at the notorious Maryborough Hervey Bay Rd and Urraween Rd intersection about 8am on Tuesday.

Hervey Bay Police Constable Nick Jones  said failure to give way from one of the drivers was the cause of the incident.

"That driver was issued with an infringement notice," Cst Jones said.

"The one taken to hospital was not responsible for the crash."

Traffic is back to normal at the intersection.

Emergency crews at the scene of a head on crash at the notorious Maryborough Hervey Bay Rd and Urraween Rd intersection.
Emergency crews at the scene of a head on crash at the notorious Maryborough Hervey Bay Rd and Urraween Rd intersection. Annie Perets

EARLIER:  Crews have been called to a head-on crash at the notorious Maryborough Hervey Bay Rd and Urraween Rd intersection. 

Two ambulance crews are on their way to the scene.

The crash happened about 8am.

Police and fire crews are on their way. 

Roadworks are currently taking place at the intersection where the crash occurred. 

More to come.