A MAN has died in a single-vehicle crash on Rogan Bridge Rd at Seelands, north of Grafton, this afternoon.

Just before midday on Thursday, emergency services were called to Rogan Bridge Rd following reports a Toyota sedan had left the road and hit a pole, trapping the driver.

Upon arrival emergency services found the male driver, the vehicle's sole occupant, and he was treated by paramedics.

The Westpac Life Saver Rescue Helicopter was also tasked to attend, however the man died at the scene.

Coffs/Clarence Police District duty officer detective Inspector Darren Jameson said officers would investigate the circumstances of the crash.

"At this stage speed is believed to have been a factor in the collision," Insp Jameson said

Insp Jameson said police were yet to formally identify the victim.

NSW Ambulance Grafton station officer Tim Bestwick said ambulance crews arrived to find the occupant of the vehicle, a man believed to be in his 30s, trapped inside.

"A short time later he died at the scene due to his injuries," he said.

One lane of Rogan Bridge Rd was open to traffic after the collision.

Power was interrupted to more than 400 residents in the area after the crash, with crews restoring supply by 3pm.

A report will be prepared for the coroner.

Anyone with information about this incident is urged to contact Crime Stoppers. Phone 1800333000 or go online to nsw.crimestoppers.com.au. All information is treated in strict confidence.

More than 400 residents have been without power since midday.
More than 400 residents have been without power since midday. Essential Energy