Apple releases details of its new iPhone 7.
Apple releases details of its new iPhone 7.

Where to get one of the Coast's first iPhone 7s

THE rush has already begun in the anticipation of the launch of the brand new iPhone 7 on the Fraser Coast.

The latest edition will be in Maryborough and Hervey Bay stores when it is released on September 16 and pre ordering has already begun.

Darren Bosley, who is the area manager for the Telstra stores in Hervey Bay and Maryborough, said the excitement of the new iPhone would be celebrated with a special launch on Friday.

"We have very loyal customers, every year we have regulars coming in to upgrade, it is very much a lifestyle choice these days," Mr Boswell said. 

Both stores will be having a special cocktail themed launch with doors opening an hour earlier (8am) for the special event.

"There will be plenty of stock, but don't delay on getting in early," Mr Boswell said.

"We have no doubt there will be hundreds coming in," he said.

The last time Apple had a big iPhone launch, Mr Boswell said customers 'camped out.'

Mr Boswell said the major drawcards for the newest edition was the extra memory, cordless headphones and the dual camera.

The iPhone 7 can be pre-ordered on the Fraser Coast from September 8. 

The new phone will also be available at Optus stores on the Fraser Coast. 

Will you be getting your hands on the new iPhone? Join the conversation and tell us below.