LETHAL: Hervey Bay Bombers weapon James Hickey has kicked 70 goals this season, an average of almost four per game.
LETHAL: Hervey Bay Bombers weapon James Hickey has kicked 70 goals this season, an average of almost four per game. Alistair Brightman

Hickey's best year at Hervey Bay Bombers

AUSSIE RULES: James Hickey is something of a cult figure in the AFL Wide Bay.

Perhaps it's the outstanding hairstyle, which was highlighted by TV news stations earlier this season and has developed its own powerful fan base.

Or it's that powerful boot that has bagged an average of almost four goals per game this year to be the second-highest goalkicker in the competition with 70 majors. If anything, the mullet-powered goal machine Hickey is having the time of his life in the red and black.

"There's a few people who hit you up (about the mullet) but it's just there for the footy season,” he said of the response to his cult status.

"It's not really too bad this year. I think it's the most amount of goals I've kicked in a season so far. It's definitely one of the better years.”

Hickey will be an integral part of the Bombers' premiership assault, but the 28-year-old is the first to admit it won't be easy to progress.

"You can't expect to win. There's a bit of confidence there but they've all been really close games, really close contests this year,” he said.

Hickey said this year's success could be due to the presence of new recruits like Travis Mills, who brought years of experience to the club and provided yet another sharpshooting target in the Bombers' forward line.

"In previous years it's been back yourself and have a go, but with a few new players around the place it's become a bit more about the assists,” Hickey said. "Millsy's brought a lot of stuff to the club, he's brought a lot out of our team. A lot of my change has been because of him.”