WHAT'S not to love about Chinchilla?

It's the simple question that sparked two dedicated local women into action.

Tessa Bourke and Sibylle Austin are the creators and drivers of a new campaign which aims to celebrate the town's people and culture.

Aptly called: I Love Chinchilla, the online-based project delivers content through a website, Instragram and Facebook.

Mrs Bourke, a lifelong Chinchilla local, said the campaign was mainly about recognising the many great aspects of the community, which has gone through drastic social and economic change in recent years.

"With the mining downturn it felt like the community was a bit low," she said.

"It's good just to strip things back and look at the reasons why we love living in Chinchilla."

Mrs Bourke's passion for the town where she grew up and then raised kids of her own was palpable.

"I love the familiar faces you see when you walk up the street; I love the fact that everyone knows my kids and asks how they're doing," she said.

Similarly, Mrs Austin was looking on the bright side.

"Now we have everything we need in town - apart from a beach," she said.

"I also love how I can have a social life while at the supermarket!"

A recent promotion saw local, Joseph Twidale, win more than $4000 in vouchers, which will be used within town.

"A huge thank you to everyone who got involved with our promotion, helping to increase awareness of why we love our wonderful town," Mrs Austin said.

For more, visit: www.ilovechinchilla.com.