PETA hits back at naked shearer

UPDATE: PETA Australia's campaign coordinator Claire Fryer has hit back at the wool industry's reaction to their anti-wool campaign.

She said she challenged anyone to watch Peta US's expose video and not be outraged by the treatment of sheep by the Australian wool industry.

"While Daniel Telfer is clearly not in any rush as he has his photo taken, shearers are paid by yield instead of by the hour, encouraging careless work and leaving little consideration for the animal's welfare," she said.

>> Pic of naked shearer used to rebut Peta's anti-wool campaign

"In their natural climate, sheep, who have not been bred specifically for an overburden of wool, will only produce enough to protect themselves from the elements.

"If sheep, who are not native to Australia, were not being bred and exploited for their wool, there would be no need to shear them.

People for the Ethical Treatment of Animals (PETA) UK | Facebook

"With great vegan fabrics such as cotton blends, acrylic knits, rayon, polyester fleece and synthetic shearling, there is no need for anyone to wear wool."

So far the campaign video starring Joanna Krupa has been viewed almost six million times on PETA US' Facebook page alone, she said.

"But the cruelty that goes unchecked in shearing sheds across the country is PETA Australia's primary concern. The wool industry should be more concerned with stopping the cruelty that takes place in sheds than in trying to make a joke out of animal abuse."

The Rural Weekly chose not to publish the graphic video.

EARLIER: IT DOESN'T bother 33-year-old shearer Daniel Telfer that a photo of him in the raw has been seen around the world.

His mates in the woolsheds have been giving him cheek by reminding him to "keep his clothes" while on the job but he just laughs along with them.  

The only thing that is important to him about the nude picture is that the sheep he was shearing, whilst completely in the buff, was sheared cleanly.    

And for the record, it is.   

Last month anti-farming group PETA (People for the Ethical Treatment of Animals) launched an advertising campaign geared at urging consumers to boycott wool, as they claim the fibre has been produced under cruel conditions.   

However, after the image of a naked model Joanna Krupa holding a fake and bloody lamb was launched, the Australian wool industry hit back by posting their own truthful shearing photos.   

Photographer and wool farmer, Jacqui Bateman was quick to dig up a photo she had of Mr Telfer in the nude to post her humours rebuttal against PETA.   

The picture was posted with the comment:

"Dear PETA - I see your naked model and your fake sheep. And I raise you, one naked gun (shearer) and a real sheep. Sorry. Mine's waaaaaayyyyyyy more believable than yours. I win. Hands down."  

Quickly the image went viral appearing on a UK and US websites and the photographer's posted reached about a million people.

Jacqui Bateman took this photo of shearer Daniel Telfer on her property in 2010. The image has now been used to rebut Peta's anti wool campaign.
Jacqui Bateman took this photo of shearer Daniel Telfer on her property in 2010. The image has now been used to rebut Peta's anti wool campaign. Jacqui Bateman

Although, Mr Telfer admits, it's a bit "weird" to know the photo is all over the internet he is proud he stood up for the industry.   

"It makes me angry when I see what the PETA people put out there. You can tell they are un-educated about the industry," he said.   

"It's not even a real sheep in the photo. If you did that to a real sheep on a farm, you would get the sack."   

Although Mr Telfer has more than a decade's worth of experience as a shearer, he says every day his reputation is on the line.   

"You want to do a good job. If you do a bad job, you won't get another job from that farmer," he said.    

"The sheep is our livelihood, we need the sheep as much as the farmer does."  

Mr Telfer now has a framed copy for the photo and is considering hanging it up in the local pub.   

He is now a bit of legend of the industry, but he was already known for stripping down on the job.   

"I have done it a few times," he said.   

"When I did it when the photo was taken everyone was sort of egging me on."