UPDATE 3PM: The owner of Maryborough's Lennox St store have spoken out about the "brazen" armed robbery that left their young staff members shocked and horrified.

Store owner Carmela Dal Pozzo said the young women who were behind the counter at the time of the incident when a man approached the counter with a knife and demanded money were still recovering from the shock of the robbery.

The Chronicle was able to obtain part of the CCTV footage of the incident, which showed the man approach the young women with a knife.

Ms Dal Pozzo said the staff members had been instructed to hand over money in the event of a robbery to ensure their own safety and they followed the advice they had been given perfectly.

"They handled it well," she said.

"It has affected them a little bit."

UPDATE 11AM:

POLICE investigating a robbery at Maryborough yesterday have released CCTV images of a man that may be able to assist police.

Just after 5pm a man entered the Lennox Street convenience store threatening the female shop assistant with a knife and demanding money.

After taking cash the man ran from the store and was last seen on Albert Street.

The shop assistant was not physically injured.

The man is described as being Caucasian in appearance, 180cm tall, and of an average to solid build. He was wearing a fabric hat, black hooded jumper, dark pants and gloves. His face was obscured by cloth.

EARLIER:

POLICE are investigating after a convenience store was robbed at Maryborough late yesterday afternoon.

Just after 5pm a man entered the Lennox Street business threatening the female shop assistant with a knife and demanded money.

After taking cash the man then ran from the store and was last seen on Albert Street.

The shop assistant was not physically injured.

The man is described as Caucasian, 180cm tall of average to solid build. He was wearing a fabric hat, black hooded jumper, dark pants and gloves. His face was obscured by cloth.

Anyone with information which could assist with this matter should contact Crime Stoppers anonymously via 1800 333 000 or crimestoppers.com.au 24hrs a day.