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‘Watermelon dresses’: the bizarre new social media craze

IT gives new meaning to juicy couture.

People are posing for photos in a "watermelon dress" in the latest craze to sweep social media - and even Emma Bunton is getting in on the action.

Men and women are cutting the red fruit into the shape of a summery outfit and placing it strategically in front of their bodies.

Instagram fans hold slices of the fruit in front of a camera to make it look like they're wearing a dress.

There is nothing seedy about these very sweet pictures.

Catching up with the trend: The ultimate fashion statement 🍉🍉🍉 #Watermelondress #PatillaFan

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Juhannus mekko 🍉 #watermelondress #dressup #juhannus #midsummer #friends #finland #fashionistas

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@emmaleebunton trying out the watermelon dress craze! 🍉 Water cutey (@jamie.theakstons joke..!)

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