Whale promo revives industry

IT WAS plugged as the campaign that would revive the Fraser Coast's tourism industry and it seems the region's latest whale watching campaign is well on the way to doing just that.

Yesterday whale watching pioneer Jill Perry labelled past joint marketing campaigns between TFC and local operators as “stale” but said the Harvey and the Humpbacks concept had breathed new life into the partnership.

She said since ambassadors for the campaign, which promotes Hervey Bay as the only place in the world to experience “whale encounters”, took to Brisbane's Queen St Mall three weeks ago, the phone had been ringing “off the hook”.

Virginia Brigden from Whalesong Cruises echoed Mrs Perry's comments.

She said while few callers actually mentioned the campaign, she believed the positive impact it has had was reflected in strong booking numbers.

“I honestly believe it's helping raise the awareness,” Ms Brigden said

“There are definitely good numbers of people in the area and a good influx of whales.”

Mrs Perry also said many visitors were booking ahead and planning extended stays in the coming months which would give local accommodation providers and restaurant owners a much-needed boost.

Locals have the chance to do their bit to help the industry by signing up for a Staycations card.

The Staycations program encourages Fraser Coast residents to holiday, shop and dine local by giving them a membership which gives them the chance to experience the best the region has to offer at discounted prices.

For more information visit www.ourfrasercoast.com.au.