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News Australia will hire international celebrities and reality TV stars to promote fire-affected communities and reboot the damaged tourism industry.
News Some shops on the NSW south coast have already gone bust after the bushfires - and more could also be financially ruined if tourists do not return soon.
Environment The bushfire crisis could cost Australia's tourism industry $1 billion according to one industry leader who says many businesses may be unable to recover.
News Acting tourism industry development minister Grace Grace said the cash injection was the result of a robust strategy to boost local tourism.